Let’s set up your online teaching business so you can finally do what you love on your own terms.
You’re here because you love teaching. but...
you’re Tired of being an undervalued employee.
You’re sick of depending on a language school, crossing your fingers every semester that you’ll get enough classes & students.
You spend hours on planning, grading, and paperwork and end up feeling overworked & underpaid.
You’re fed up with job postings advertising a “competitive” rate of $8 an hour.
You wish you could teach when you want, what you want, and how you want… but you’re tied down to a set curriculum and schedule.
You suspect you could earn more money and enjoy more freedom as a freelancer, but you have no idea where to start.
That’s exactly how I Used to feel.
In 2018, I was working as a teacher and full-time CELTA trainer. I’d managed to turn my love of ELT into a stable career.
But it wasn’t what I had envisioned.
I worked all day, then spent my evenings marking assignments, doing paperwork, and prepping.
I was tied to such a strict schedule that I even missed part of my best friend’s wedding when I couldn’t leave work early.
I got a few big promotions, but each step up involved more admin work and less time doing what I really loved (teaching & training!)
And no matter how hard I worked, I didn’t get paid very much. There was always a cap on my annual salary, and any extra work I did benefitted the company, not me.
Fast forward to today…
I’m Now a TEFLpreneur.
I get to do what I love, and now I do it on my own terms.
I make my own schedule, set my own prices, and teach only what I’m truly excited about. I’m location-independent, so I can live and travel anywhere in the world without worrying about finding work. Now, there’s no limit to how much I can earn, the clients I can reach, and the impact I can have.
SO how did I make it happen?
I took the leap, went freelance, and built my own ELT business! I set up my website, learned some simple but essential business & marketing techniques, and started creating and selling my own courses and programs.
It didn’t happen overnight, but my life changed for the better once I set up my business and started working for myself instead of someone else.
If you’re reading this, I’m guessing you’re ready to go Freelance, too!
You’re dreaming about…
the freedom and flexibility of working for yourself instead of a company that treats you like you’re expendable
learning the marketing skills to book more students, offer group classes, and teach what you love
earning more money because you’re charging what you’re worth and students are paying you directly
an “easy button” for setting up your website and online business tools so you don’t have to waste time on the tech
It’s time to make this your reality! Join me in…
Online TEFLpreneur is a 12-week program for online English teachers who are ready to set up their own freelance ELT business. I’ll show you how to build the foundations of your business so you can start enjoying more freedom, booking more students, and making more money.
“The best decision I ever made was deciding to get a mentor. Which was Shannon!
I was at the very beginning when I started Online TEFLpreneur, and I highly recommended the program even if you're a beginner.
You'll move at light speed compared to figuring everything out all alone.”
-Leo, USA
“Shannon, if I had known how much I was going to learn and benefit from Online TEFLpreneur, I would have been willing to pay at least double what you charged!
I am certain anyone who signs up will get much more than their money’s worth. Thank you, so very much, Shannon. This has been one of the best learning experiences I’ve ever embarked on.”
-Hilda, Canada
At the end of the program, you’ll walk away with…
Your niche, website, brand, and business platforms fully set up and ready to go!
An email list with a growing network of potential clients
Helpful resources and freebies you’ve designed to provide value and build trust with your audience
A step-by-step strategy for launching and selling your course or offer
The right foundation for more students and $$$ - you’ll keep growing from here!
And best of all? A paid offer you can launch again and again to make regular income doing what you love. Plus, a whole community of TEFLpreneurs to connect with as you build your business.
I BELIEVE THAT GOOD TEACHERS DESERVE TO EARN GOOD MONEY.
We don’t have to be dependent on big companies who treat us like we’re replaceable. We don’t have to settle for pitiful wages from dubious online platforms.
Online teaching has made TEFLpreneurship truly possible. As a freelancer, you can run your own virtual language school from anywhere you have decent wifi. There’s no better time to start than now!
What you get inside Online TEFLpreneur
Lifetime access to all of the course modules & self-study material to allow for plenty of flexibility and review
Interactive brainstorming exercises to help you make the best decisions
Step-by-step strategies and guidance in setting up the foundations of your ELT business
Regular feedback on what you create and concrete action steps to help you make faster progress
Customizable templates for your site, emails, slides, student contracts, posts, and more.
12-week access to an interactive community just for your cohort, then lifetime access to the OTP grad network
12 weeks of regular group coaching sessions where you can ask questions and get real-time support.
And a tested process you can repeat again and again for new offers - the gift that keeps on giving!
What You’ll Do in the Program…
Establish Your Niche & Brand
You’ll bring the identity of your business into focus and determine your ideal clients.
Design & Set Up Your Website
You’ll set up a beautifully designed website with easy-to-use templates and step-by-step instructions.
Set Up Email Marketing & Build Your Client Base
You’ll set up your email list, newsletter, and marketing sequences to tailor your communication & start welcoming subscribers.
Establish Your Social Media Presence
You’ll decide on your preferred social media platforms, set up your accounts, and learn how to create valuable content to build your audience.
Demonstrate your Value & Attract Students
You’ll create compelling lead magnets to demonstrate your expertise and attract your ideal students and clients.
Create Engaging Content & Show off Your Skills
You’ll start a regular content stream like a blog, YouTube channel, or podcast to establish yourself as an expert (I’ll show you how!)
Develop Your Paid Offer(s)
You’ll develop your first paid offer idea and learn how to price it, build it, and market it. You’ll launch your offer at the end of the program!
Set Up Your Business for One to One lessons
You’ll set up your systems for attracting & booking one to one clients and sell packs of lessons for more consistent income.
Set Up your Business for Group & self-study courses
You’ll set up your systems for creating & selling live group courses to maximize your hourly earnings. You’ll also learn to build asynchronous courses for passive income.
Plan Your First Launch
You’ll learn all about running a live launch to bring in more business all at once. You’ll plan your first live launch event so you can validate and pre-sell your first bigger offer!
Promote Your First Launch
Now that your launch is scheduled, you’ll start promoting your live event, preparing your pitch, and putting the finishing touches on your offer.
Run Your First Launch
You’ll run your first launch! You’ll host your live event and pitch your paid offer to grow your audience, book clients, and earn more money.
Design Your Course Curriculum
You’ll learn how to build out a whole course curriculum, onboard students, and source and adapt materials.
Take the Next Steps & Grow Your Business
You’ll learn how to continue growing your business and explore your options for the next steps on your TEFLpreneur journey.
An Offer + Students = A TEFLPRENEUR
That’s all it takes! You don’t need to splurge on a professionally-designed website, hire a marketing team, or have a huge social media following to make good money as an online teacher.
You just need the right strategy to get you from where you now to where you want to be. And that’s exactly what this program is!
Why this works
I’ll take you through the exact process I used to become a successful Online TEFLpreneur myself.
In this program, you won’t just spend a few weeks learning strategies and then get turned loose with a “Good luck! Hope it happens for you!”
Instead, you’ll get step-by-step setup instructions and action plans to take you through the full process of building your business. Instead of guessing what works or trying to piece it all together, you can use my exact templates for everything from your website pages to emails and webinar slides.
Three months from now, you’ll be completely set up, with the right foundation in place, and starting to earn money as a TEFLpreneur. And you’ll know how to keep growing from there!
“I'm currently doing Shannon's Online TEFLpreneur course. I’ve done two modules so far and I've grown soooooooo much already!
I can't wait for what's coming next.”
-Alex, England
“I started from zero but I feel a lot wiser now about setting up and running my own online business.
The Online TEFLpreneur program was my blueprint to follow.”
-Ana Rosa, Canada
You’re Ready for Online TEFLpreneur if…
You want to do what you love but finally get paid what you deserve. You’re tired of trading your time for an hourly wage that doesn’t include prep time or tedious admin duties. You know there has to be a better way.
You’d love to be a freelance teacher but have no idea where to start, how to find students or even how much to charge. You feel overwhelmed at the thought of trying to figure this out on your own. You want a clear road map of how to get from where you are now to where you want to be.
You’ve been talking about starting your online teaching business for awhile, but you just keep putting it off. You’re ready for the right coach and a small group of encouraging peers to hold you accountable for reaching your goals.
You want the security of being able to provide for yourself and your family regardless of where you are or what’s happening in the world. Your business will be a valuable asset that continues to provide as it grows.
You don’t want to waste time on trial and error. You want an efficient, effective action plan to get your business set up in six months or less. Let’s get this done so you can start working with students, teaching classes, and earning money!
Get Set Up & Running in just 3 months
Online TEFLpreneur is designed as a three-month (12 week) program, in which you work through one module a week along with your fellow TEFLpreneurs in your cohort. There is space for 12 - 16 participants per cohort.
But you get lifetime access to the program modules to allow for plenty of flexibility and review.
Your official cohort time will begin October 7th. But you’ll get access to all the course modules and your cohort community the moment you join! That means that when you join OTP now, you’re getting an extra month in the program to get started on the modules and connect with your OTP peers. Think of how much you can accomplish by the end of this year if you get started now!
What’s the Investment?
➡️ lifetime access to the course modules ($3000 value)
➡️ 3 months of group coaching sessions (every other week) and regular feedback on what you create ($2400 value)
➡️ website, email, social media, & business templates ($1600 value)
➡️ weekly action steps & productivity tools ($500 value)
➡️ access to the Online TEFLpreneur community and graduate network ($1200 value)
Total value: $8,700
You might be thinking…
What if I’m Really Bad at Tech, though?
I get it! You don’t need tech skills when you join, though obviously you should at least be comfortable with the basics of using Zoom and simple online actions (like downloading PDFs, accessing your email, etc). Because I figured out this tech stuff on my own, I’m confident in my ability to teach it to you in a way that will actually make sense.
And the tutorials and templates I’ve got for you are going to be a game changer.
If you want extra tech support, consider opting in to the one to one coaching upgrade. in addition to everything already included in this program, you’ll get three live coaching session with me, plus three months of direct support from me on a private messaging channel.
This is a big investment.
If this feels like a significant investment, it’s because it is! I genuinely believe that making an intentional investment in yourself is the only way to get the results you really want. This is meant to stretch you a little, push you out of your comfort zone, and motivate you to finally get your business going - for real.
I experienced life-changing growth in my own business when I made a similar investment. I had to commit in a big way to finally stop making excuses.
You’re going to be guided through a process for creating and launching an offer that you can use again and again to keep earning money and growing your business for years to come. Consider the cost of not learning these skills and all the potential students and income you’ll be missing out on.
Couldn’t I just find all the information I need online?
Honestly, you probably could. There’s a ton of helpful information floating around out there. When I first started my business I didn’t understand the value of “business coaching” at all. I was determined to piece it together myself- for free. After a whole year of countless YouTube videos, endless “how to” articles, thousands of Google searches and a LOT of trial and error, I had grown my email list to just over 200 subscribers and had made a couple thousand dollars.
Then I finally decided to bite the bullet and join a coaching program. By the end of that year, I multiplied my earnings by ten and my subscribers by almost twenty. Having all the resources I needed at my fingertips, the targeted feedback and training from my coaches, and a community of like-minded entrepreneurs to keep me on track made a far bigger difference than I could ever have imagined.
I don’t really have a “niche” or an idea for an offer. Is that ok?
No problem - that’s what I’m here for! In the very first module of the program, you’ll learn how to narrow down what you want to offer, figure out who your ideal students are, and start to bring your speciality into focus. And don’t worry - you won’t be locked into this niche forever! You can always shift gears later on and use the same process we use in the program to market something different.
What if I already have an offer, niche, and student base?
Great! We’ll make sure you have the right foundations in place to grow your business even further. We can restructure your website or lesson package, fine tune your marketing strategy, grow your list, and implement the right changes to multiply your earnings in your next launch.
Or maybe you’re wondering…
Will this work for me?
If you’re feeling hesitant, I understand. I’ve been there, too. You probably feel like you’ve tried everything to reach more students and nothing is working. Or maybe you’re so overwhelmed about where to start that you haven’t tried anything.
Every successful TEFLpreneur I know started in that same place. Unsure, frustrated, overwhelmed, or scared of putting themselves out there. Wondering, “Can I really do this?”
That’s why I designed this program as your “easy button.” You’ll have a clear and organized path to follow, actionable milestone tasks to accomplish along the way, and click-by-click tutorials & ready-made templates to eliminate your tech stress and save you time and energy.
Get personalized, one on one support…
Looking for one to one coaching? Upgrade and work with me even more directly.
With private coaching, you get everything that’s included in the group program, PLUS…
⭐️ six one to one coaching sessions with me (2 per month)
⭐️ 3 months of asynchronous coaching via Slack, on a private messaging channel
This option is a good fit for you if you’re looking for hands-on tech help and more mindset and strategy coaching every step of the way.
The private coaching upgrade is by application only.
Online TEFLpreneur is…
…for English language teachers transitioning into or already in the early stages of TEFLpreneurship. If you’re ready to go freelance, you’re in the right place.
…a start-to-finish process to help you set up the foundations of your ELT business the right way, starting with establishing your niche and setting up your tech, all the way through the launch of your first offer.
…for teachers who are already confident in their online teaching ability and are looking for business coaching (not teacher training) to successfully go solo.
…the support you need to feel fully confident taking your teflpreneur leap!
Online TEFLpreneur is NOT…
…a business tax or legal service. You’re responsible for making sure you’re following the business and tax laws in your country.
…a fully done-for-you service. You’ll get tutorials and templates galore, but I can’t log into your accounts and set it all up for you at this price point.
…a magic wand. This program has all the strategies and action steps to get you there, but you'll need to show up, put your heart into it, and do the work to succeed.
…the best fit if you already have your freelance business established and are looking for next-level coaching. In that case, apply here for the small-group Mastermind or one to one coaching option.
A year from now, where do you want to be?
You can stay in your comfort zone or take the first big step towards creating the life you really want.
When you join now, you’re getting…
The Online TEFLpreneur Program:
➡️ lifetime access to all 12 modules with everything you need to set up your online ELT business
➡️ 3 months of group coaching sessions (2 per month)
➡️ templates, templates, and more templates - with walk-through instructions for making them your own
➡️ weekly action steps & productivity tools
➡️ an interactive community of like-minded TEFLpreneurs for accountability, motivation, and camaraderie, plus feedback on everything you create
When you enroll now, you also get :
⏰ $200 off on enrollment (use coupon code CONFERENCE to take the price down to $1097!)
⏰ a one on one coaching call with Shannon (pay-in-full only) for the first 5 TEFLpreneurs to enroll!
Looking for upgraded guidance & support?
⭐️ Apply here for one of my limited one to one coaching spots. (There are currently two spots available)
What happens when you enroll
Click “Enroll now” below and choose to pay-in-full or opt for the 6-month payment plan
(If you’re one of the first 5 teachers to enroll and pay in full, you’ll get a bonus one to one call with me!) Once you click “enroll now,” it’ll take just a few moments to enter your payment information and set up your login information. And then - you’re in!
You’ll receive a welcome email from me
with instructions for accessing the course platform and the joining the community.
Go ahead and dive in as soon as you’re ready!
You can start working through Module 1 or pop over to the community and meet your fellow TEFLpreneurs.
Congratulations! You’re on the TEFLpreneur Track. 🎉
(save $200 with coupon code CONFERENCE)
“The best part of working with Shannon in Online TEFLpreneur is that you’re not only working with Shannon but the support of the entire Teflpreneur community!
You get so many great ideas for your business!”
-Hilda, Canada
“Shannon, I’ve consulted a lot of guides and resources online, but YOUR advice and guidance really shows the depth of your understanding of what teachers face in a way that a lot of these other sources do not.
They may know a lot about one thing, but you have that breadth of experience that makes this so much more valuable than other sources that are out there.”
-Sandy, USA
Questions about Online TEFLpreneur?
-
Absolutely! Online TEFLpreneur is designed as a 12-week program if you do one module a week, but you’re welcome to work at a different pace if needed. You can complete the modules and action steps when it works for you.
You get lifetime access to all the modules to allow for plenty of flexibility.
The live group calls are all recorded and uploaded to the platform, so you can watch them on your own time if you aren’t able to attend live.
-
That’s fine! My tutorials and web templates are designed for the New Zenler platform, but you’re welcome to use whatever tools you prefer.
The modules won’t include as much guidance on using other platforms, so you’ll just need to be more independent in the tech area in that case - or apply for the one on one coaching upgrade to get more tailored support.
-
You’ll have lifetime access to the modules, plus 12 weeks of group coaching sessions and access to your cohort community.
You'll also get lifetime access to the OTP graduate network.
-
If you’ve read this far, I’m guessing you’ve been ready for a while now.
The thing about TEFLpreneurship is that no one is going to give you permission. There’s never a magic moment when you suddenly feel 100% qualified. That little voice saying there must be a better way… that business idea that keeps nagging at you… that dream of something different you can’t seem to ignore… those are all signs that now is the time.
Ask yourself, "Do I want this?” If the answer is YES… then you’re ready.
-
Because of the virtual, ongoing nature of the program, refunds are not available. Only enroll if you’re ready to go all-in!
-
Sure! You get lifetime access to the modules, so go ahead and sign up now to get the discount - then simply start later, when you’re ready.
Just note that we'll start our live cohort on October 7th, and you'll be able to get feedback from me and join the group coaching sessions just for the 12 weeks after that.
But even if you aren't able to join all the calls live, you’ll get a ton of helpful info and insight just from watching the call recordings.
-
No problem! I’ll do my best to schedule the live sessions at a time when most of the group can attend, but all sessions will be recorded so you can watch back any that you aren’t able to join live.
The rest of the material is asynchronous, so you can work on your schedule from wherever you are.
-
Yes! If this is what you’re looking for, the one on one coaching upgrade is for you.
You’ll get to work with me more directly and get more personalized feedback and guidance. I currently have four private coaching spots available by application only - click here to apply and I’ll follow up with you about whether it’s the right fit.
-
I understand your hesitation. As soon as you decide to take a big step, all those “WHAT IF?” thoughts come flooding in. Our instinct is to cling to what’s familiar and safe.
Those sudden worries are just your subconscious trying to keep you in your comfort zone.
That being said, I want you to feel confident in this process. If you truly give it your all and you are unsatisfied with your result at the end of our three months together, we’ll do a one on one coaching session to figure out your next steps - for free.
-
Let’s connect! Send me an email at info@teflhorizons.com, or send me a message on Instagram. I’m happy to answer any questions you have.
CHeers!
Before you go, I’ll share something with you. It’s a little tradition I have. Something very small that has been absolutely essential in getting to where I am now.
In preparation for my very first live webinar and launch, I bought a fancy bottle of bubbly. I told myself that if the launch was a success, I would toast afterwards.
Then, as I was getting ready to go live, I thought about all the courage it had taken me just to get to that point. All the shaky deep breaths, the timid first steps, and the willingness to simply show up and try, no matter how nervous I was.
I suddenly understood that I had it all backwards. What happened at the end of the launch wasn’t the important part.
Success, I realized, was the fact that I was sitting there, in that moment, willing to push the start button on that webinar. As long as I was brave enough to keep pushing start, regardless of the outcome, the rest of my success would inevitably fall into place. The important thing was just to keep beginning.
I got up, popped open the bottle, and poured myself just enough for a toast. And I toasted to my willingness to begin. Then I went back to my desk and pushed start on my webinar, knowing I’d already succeeded. Since then, every time I run a live event, or try something new in my business that scares me, I pause for a moment first to celebrate. I continually remind myself that the real win is just showing up.
I’ll leave you with this:
Whether you join me in Online TEFLpreneur or not, just find a way to push start, whatever that means for you.
